Summary
I currently lead the Revenue Growth Team, a cross-functional group
of data and business analysts focused on unlocking growth
opportunities, optimizing customer journeys, and driving
company-wide revenue efficiency.
My role connects data science, business intelligence, and
strategy, turning complex analytics into actionable business
decisions that strengthen sales, retention, and operational
performance. I also oversee the legal and contractual adjustments
needed to sustain scalable growth.
- Leading and developing Analytics & Growth teams
- Predictive modeling, BI, and tracking key revenue KPIs (EBITDA, churn, CAC, LTV)
- Aligning people, processes, and technology to deliver measurable results
- Driving sustainable growth initiatives from concept to execution
Experience
Revenue Growth Manager · Sem Parar
Nov 2024 – Present · São Paulo, Brazil
- Lead a cross-functional team of data and business analysts focused on unlocking growth and efficiency initiatives
- Design and monitor strategic KPIs: revenue, churn, CAC, and LTV
- Drive actions to optimize customer journeys and support sales with insights to boost acquisition and retention
- Implement structural process improvements, including legal and contractual adjustments enabling new revenue streams
- Delivered over R$ 100 million in incremental revenue through pricing initiatives and process optimization
- Act as a bridge between business units, data teams, and executive leadership — direct EBITDA impact
Revenue Assurance Manager · FleetCor (Corpay)
Oct 2021 – Oct 2024 · São Paulo, Brazil
- Led analytics-heavy initiatives to extract more value from FleetCor's customer base and optimize revenue processes across all Brazil business units
- Implemented full-stack revenue initiatives: explore the database, propose to the board, align with departments, roll out, and measure results
- Supported all teams in explaining and tracking revenue data
- Built ML/AI models for churn/attrition forecasting, lifetime value estimation, and NBA (next best action) for retention
- Trained other teams on working with, analyzing, and interpreting data
Coordinator of Pricing & Data Lab · FleetCor
May 2018 – Oct 2021 · São Paulo, Brazil
- Ran pricing initiatives across all FleetCor Brazil units, averaging R$ 20M/year in incremental revenue
- Supported finance and product teams with revenue data and tracking
- Built databases providing quick, clear performance metrics for the company
- Developed ML/AI models to extract value from data and automate tasks — improving service quality, UX, and cost
Marketing Intelligence Specialist · Sem Parar
Nov 2016 – Apr 2018 · Osasco, São Paulo
- Studied customer-base behavior and profile, supporting strategic decisions for marketing, CRM, product, and sales
- Key role in pricing initiatives, generating R$ 70M in incremental revenue in 2017
- Set up a retention cell together with customer service and CRM teams to handle attrition
- Designed a new product structure for low-frequency users
Business Intelligence Analyst · Sem Parar
May 2011 – Oct 2016 · Osasco, São Paulo
- Customer profile analysis, automation of operational processes for credit and collections, reporting and KPIs
- Developed and managed credit and behavior risk scoring models
- Supported CRM with data for segmentation and campaigns
Business Intelligence Analyst · Aon Affinity Latin America
Jul 2010 – Apr 2011 · Barueri, São Paulo
- Managed direct-to-consumer micro-insurance sales campaigns (run by telemarketing partners)
- Built sale-success prediction models for contact prioritization
Intern / Assistant · Sem Parar
Aug 2007 – Jul 2010 · Osasco, São Paulo
- Reporting and process automation for credit, collections, logistics, and core process departments
Undergrad Researcher · LTS – Escola Politécnica USP
Mar 2006 – Jun 2007 · São Paulo