Cover letter
I've worked with data for 16 years, currently leading the Revenue
Growth team at Sem Parar (Corpay). What draws me most is the
translation layer between analysis, business decision, and
customer experience — the moment when a predictive model, a
pricing analysis, or a process adjustment leaves the deck and
turns into revenue. In recent years, this kind of work has
generated over R$ 100 million in incremental revenue for the
company.
I'm open to conversations about roles where analytical discipline
meets a strategic question still being framed — whether to
consolidate an existing revenue capability or help build a new
one.
Summary
I currently lead the Revenue Growth Team, a cross-functional group
of data and business analysts focused on unlocking growth
opportunities, optimizing customer journeys, and driving
company-wide revenue efficiency.
My role connects data science, business intelligence, and
strategy, turning complex analytics into actionable business
decisions that strengthen sales, retention, and operational
performance. I also oversee the legal and contractual adjustments
needed to sustain scalable growth.
- Leading and developing Analytics & Growth teams
- Predictive modeling, BI, and tracking key revenue KPIs (EBITDA, churn, CAC, LTV)
- Aligning people, processes, and technology to deliver measurable results
- Driving sustainable growth initiatives from concept to execution
Experience
Revenue Growth Manager · Sem Parar
Nov 2024 – Present · São Paulo, Brazil
- Lead a cross-functional team of data and business analysts focused on unlocking growth and efficiency initiatives
- Design and monitor strategic KPIs: revenue, churn, CAC, and LTV
- Drive actions to optimize customer journeys and support sales with insights to boost acquisition and retention
- Implement structural process improvements, including legal and contractual adjustments enabling new revenue streams
- Delivered over R$ 100 million in incremental revenue through pricing initiatives and process optimization
- Act as a bridge between business units, data teams, and executive leadership — direct EBITDA impact
Revenue Assurance Manager · FleetCor (Corpay)
Oct 2021 – Oct 2024 · São Paulo, Brazil
- Led analytics-heavy initiatives to extract more value from FleetCor's customer base and optimize revenue processes across all Brazil business units
- Implemented full-stack revenue initiatives: explore the database, propose to the board, align with departments, roll out, and measure results
- Supported all teams in explaining and tracking revenue data
- Built ML/AI models for churn/attrition forecasting, lifetime value estimation, and NBA (next best action) for retention
- Trained other teams on working with, analyzing, and interpreting data
Coordinator of Pricing & Data Lab · FleetCor
May 2018 – Oct 2021 · São Paulo, Brazil
- Ran pricing initiatives across all FleetCor Brazil units, averaging R$ 20M/year in incremental revenue
- Supported finance and product teams with revenue data and tracking
- Built databases providing quick, clear performance metrics for the company
- Developed ML/AI models to extract value from data and automate tasks — improving service quality, UX, and cost
Marketing Intelligence Specialist · Sem Parar
Nov 2016 – Apr 2018 · Osasco, São Paulo
- Studied customer-base behavior and profile, supporting strategic decisions for marketing, CRM, product, and sales
- Key role in pricing initiatives, generating R$ 70M in incremental revenue in 2017
- Set up a retention cell together with customer service and CRM teams to handle attrition
- Designed a new product structure for low-frequency users
Business Intelligence Analyst · Sem Parar
May 2011 – Oct 2016 · Osasco, São Paulo
- Customer profile analysis, automation of operational processes for credit and collections, reporting and KPIs
- Developed and managed credit and behavior risk scoring models
- Supported CRM with data for segmentation and campaigns
Business Intelligence Analyst · Aon Affinity Latin America
Jul 2010 – Apr 2011 · Barueri, São Paulo
- Managed direct-to-consumer micro-insurance sales campaigns (run by telemarketing partners)
- Built sale-success prediction models for contact prioritization
Intern / Assistant · Sem Parar
Aug 2007 – Jul 2010 · Osasco, São Paulo
- Reporting and process automation for credit, collections, logistics, and core process departments
Undergrad Researcher · LTS – Escola Politécnica USP
Mar 2006 – Jun 2007 · São Paulo